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2022 MPA Elite Women 

Profile – Sue Hayter August 2022

The finance industry isn’t often associated with higher consciousness.

Founder, mentor, coach and broker of Quality Financial Group Sue Hayter views that as a glass half full situation.

An award-winning mentor and experienced coach working to improve approaches and outcomes for mortgage brokers and their families, she sees a positive approach as a key ingredient for success in the finance industry.

COVID-19 and other global matters that are affecting society are helping her to turn the tide.

“The pandemic and global situation has had a positive impact on the way I’ve conducted my mentoring and coaching business because it has enabled me to reach out globally via the internet and social media platforms to increase my networks, gain more knowledge and explore creative ideas to better serve my purpose,” she says.

The world thinks and operates differently now than in 2019.

“Globally, people are embracing a new way of work life balance,” Sue says.

“There is a demand from the general public for employers to commit to flexible working arrangements for their employees – the balance of working from home versus having a physical presence in the office.”

Sue sees potential for these changes in working style to open the door to a broader type of revolution in thinking and awareness.

“Whether you are a CEO, business owner, employee, unemployed or whoever you are, a key component to finding harmony and ascending to the new reality of higher consciousness is committing to good habits that will reprogram the subconscious mind,” she says.

“By shifting the awareness to an emotional tone of peace and love has a powerful effect whereby our consciousness evolves to a higher more intelligent level.”

The potential benefit from such a change of consciousness is unlimited.

“In the business sector this results in a harmonious working environment with increased productivity.”

It is also a personal journey away from emotional baggage and toward fostering the skills to cope with difficulties encountered in the world at large.

“I’m helping people channel their full potential, inspiring you to live your life, a life that you love.”

The normalisation of working from home is just the first step on the path to a better and more collaborative business world and a major opportunity to improve inner wellbeing.

“We have parts in our psychology that are unforgiving, jealous, petty and anger-filled, just as we have parts that are uplifted, loving and compassionate. Which part will we choose to express?”

Sue says the choice is ours to make.

“Our emotional responses create our destiny and the future patterns that will unfold in our lives.”

She says that if people adopt the right attitude, then a feeling of interconnectedness can elevate intuitions to help make better decisions. These decisions can benefit brokers and their clients and have a positive flow on effect for the earth and humanity.

Sue recommends focusing on compassion, empathy and sound mental health as it leads to strong, sustainable leadership. The goal of greater self-awareness in the business world revolves around these qualities.

If enough individuals can get on the same wavelength, there will be a powerful contagious effect of increasing harmony and wellness in society that will benefit productivity in the finance industry as well as make the world a better place, she says.

2021 Top 10 Influential Women in Finance – Insights Success –  Global Magazine

2020 Mentor of the Year – Australian Women in Finance

2019 Mentor of the Year – The Adviser –  Better Business Awards

2021 The Adviser Better Business – Mentor of the Year Finalist – Victoria

2020 The Adviser Better Business – Mentor of the Year Finalist – Victoria

2020 Best Newcomer to Finsure Aggregation

2020 Women in Finance – Mentor of the Year Finalist

2020 Women in Finance – Director of the Year Finalist

2020 Women in Finance – Innovator of the Year Finalist

2020 Australian Broking Awards –Training & Education Program of the Year Finalist

2020 Australian Broking Awards – Industry Thought Leader of the Year Finalist

2020 Australian Broking Awards – Mentor of the Year Finalist

2019 Women in Finance – Director of the Year Finalist

2019 Women in Finance – Industry Thought Leader of the Year Finalist

2019 Women in Finance – Innovator of the Year Finalist

2019 Women in Finance – Mentor of the Year Finalist

2019 Australian Broking Awards –Training & Education Program of the Year Finalist

2019 Australian Broking Awards – Industry Thought Leader of the Year Finalist

2019 Australian Broking Awards – Mentor of the Year Finalist

2018 Women in Finance – Mentor of the Year Finalist

2018 Women in Finance – Innovator of the Year Finalist

2016 Quality Financial Group Mentoring Programme approved by the Finance Brokers Association of Australia (FBAA)

2014 Quality Financial Group Mentoring Programme approved by the Mortgage & Finance Association of Australia (MFAA)

Adelaide Bank is proud to sponsor The Adviser’s Meet the Mentor series. As a lender solely dedicated to third-party distribution, our passion is supporting 

“A mentor can impart the wisdom gained over a lifetime of experiences, including mistakes, and provide guidance for future decisions.

Tas Bindi speaks to award-winning mentor and mortgage broker Sue Hayter of Quality Financial Group about how mentorship can accelerate a nascent broker’s learning and career”

-The Adviser

brokers while ensuring our industry continues to thrive well into the future.

A willingness to adapt underpins ongoing success. This is something we’ve grown to understand since pioneering the distribution of lending products via intermediaries in the ’90s. We trust you’ll find the knowledge shared by our mentors valuable, and we look forward to partnering with you as our industry continues to evolve.

An experienced mentor can be a new broker’s “secret weapon”, helping them get ahead quickly and smartly by sharing strategies on marketing, navigating complex home loan scenarios, and being compliant, according to Sue Hayter, founder of Quality Financial Group (QFG).

“Most new brokers are overcome with fear because they can’t answer all the customers’ questions at the first interview,” she says.

“Good, experienced mentors can teach the broker how to build rapport with the customer… and give them a proven agenda to follow, which includes tools and checklists to impress the customers.”

Ms Hayter, who took home the award for Mentor of the Year at the Better Business Awards 2019 in Victoria, says she has mentored more than 100 brokers across Australia and enjoys reflecting on the progress her mentees have made since day one.

“I find it a rewarding experience to upskill and empower the mentees and see them become good brokers and community leaders,” she adds.

However, she observes that many new brokers “fail to realise that mentorship is a two-way street”.

“I believe there should be skin in the game from both sides. In my opinion, [this] means the mentee pays for having a tour guide for [their] career who gives [them] a detailed roadmap and their valuable time,” Ms Hayter says.

Ms Hayter also believes that, while there are many credible mentors helping raise professionalism and foster collaborative learning in the broking industry, mentoring still needs to be regulated.

“Many brokers are not being assisted correctly and, consequently, learn bad habits from mentors who have not been trained correctly and are out of touch with the correct processes and procedures and compliance requirements, therefore disadvantaging the broker and, ultimately in many cases, the customer,” she says.

As such, when it comes to choosing a mentor, Ms Hayter advises brokers to seek one who’s presently writing home loans because they would be “in touch with the real life experiences [and] pain points of dealing with the banks’ changing policies and procedures, [as well as] know how to submit a good application that will get an immediate conditional approval”.

In the face of significant change, Ms Hayter’s top pieces of advice for brokers are to:

  • surround yourself with positive people with strong values to remain motivated and focused
  • have an open mindset and be adaptable to change
  • attend events with motivational speakers to stay upbeat and resilient
  • learn from keynote speakers about how to go about implementing change strategies to remain successful
  • stay true to yourself
  • act with professionalism, honesty and integrity.

TAS BINDI AUTHOR – Tas Bindi is the features editor for The Adviser magazine.